Undercover Mama Case Study

In the words of Elena Leppard, Owner

As a brand new company and concept we owe much of our success to After the initial Undercover Mama feature on BabySteals, we had a lot of overflow traffic, sales on our website, and even interest from new retailers! When I ask moms how they heard about Undercover Mama, the majority respond, “BabySteals!” If used in moderation and appropriately, there is no better way to grow brand awareness in the mass market than a feature on



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